Monte Pascoal

Brazilian icon. Since starting the company, Lorenzo has worked to make a truly Brazilian cigar from brand to tobacco. When he started, he bought his tobacco from growers in the Mata Fina and Mata Norte regions of Bahia. Since then, he has purchased land in the Mata Fina and now grows all of his own tobacco.
In 2011, Lorenzo began experimenting with planting Habano seed tobaccos in these fields in addition to the traditional seeds. The result has been excellent. The new tobaccos have a clean, rich taste but are slightly richer than leaves grown from the traditional seeds. With some innovation, Lorenzo is continuing the traditions of Brazilian cigars. The brand has become one of the two top-selling premium cigars on the Brazilian market and is being sold by Tabac Benden in Germany and other companies around the world.

When the European explorer Pedro Álvarez Cabral neared Brazil and the coast of Bahia, he allegedly spied Easter Mountain (Monte Pascoal). For centuries, the mountain has been an icon of Bahia, the state of Brazil known to grow the best tobacco. Lorenzo designed his logo and named the brand for this